01
Judgment
Balancing user needs, business goals and technical realities to make clear product decisions.
Florian
Duarte
Product Designer
5 years of experience
How I work
Clarify beforedesigning
Understand the problem, user needs and constraints before exploring solutions.
How I work
Make decisionsfrom evidence
Use research, testing and available data to guide design decisions.
How I work
Connect user needsto product goals
Bridge real user needs with product goals to guide design decisions.
How I work
Design for consistencyand scale
Design coherent, reusable solutions that can evolve with the product.
How I work
Care aboutexecution
Push the details until the experience feels truly resolved.
Testimonials
Florian delivered high-quality work, understood our needs and proactively suggested improvements. Clear, reliable and a pleasure to work with.
Florian guided us through every step with great listening, advice and professionalism. The collaboration was smooth, efficient and very enjoyable.
Florian delivered high-quality work, understood our needs and proactively suggested improvements. Clear, reliable and a pleasure to work with.Florian delivered high-quality work, understood our needs and proactively suggested improvements. Clear, reliable and a pleasure to work with.Florian guided us through every step with great listening, advice and professionalism. The collaboration was smooth, efficient and very enjoyable.
The designer I am
I’m an experienced Product Designer who has worked on complex products, from early-stage healthcare and AI experiences to large-scale digital services used by millions.
I like designing from a clear understanding of users and context, with particular attention to product decisions, interface quality, and detail.
I care about pushing design down to the smallest detail, because that level of precision is often what makes an experience feel truly considered.
I use AI throughout my workflow and closely follow its evolution, because it helps me explore faster, build more, and get closer to turning ideas into real products.
I’m an experienced Product Designer who has worked on complex products, from early-stage healthcare and AI experiences to large-scale digital services used by millions.I’m an experienced Product Designer who has worked on complex products, from early-stage healthcare and AI experiences to large-scale digital services used by millions.I like designing from a clear understanding of users and context, with particular attention to product decisions, interface quality, and detail.I care about pushing design down to the smallest detail, because that level of precision is often what makes an experience feel truly considered.I use AI throughout my workflow and closely follow its evolution, because it helps me explore faster, build more, and get closer to turning ideas into real products.
The designer I am
What can I bring?
02
Structure
Turning ambiguity into clear frameworks and directions teams can act on.
03
Craft
Obsessive attention to interaction detail and visual quality, because craft shapes how a product is understood and used.
04
Systems at scale
I build design systems and patterns that hold up across multiple teams and products, not just one screen.
05
Alignment
Making design decisions clear and defensible so teams can challenge, align and move forward.
